India Post announces full-fledged entry into e-commerce
Earlier, any decision related to change in parcel delivery rates or matching services of private players required approval from top officials, which was time-consuming.
India Post announced full-fledged entry into e-commerce business, where it will leverage its parcel business for end-to-end delivery of products. Communications Minister Manoj Sinha launched India Post’s e-commerce portal.
The Department of Posts (DoP) has set up a separate parcel directorate which is free to take decisions to match the competition. The decision-making process will be simplified to quickly finalize parcel rates and related provisions. India Post will leverage its vast network for e-commerce services for doorstep delivery of products and is open for registration of all vendors for e-commerce business. It will pick up products from vendor and deliver to customers.
India Post has delivery network up to remotest villages through its 1.55 lakh post offices which no one can match. It can also facilitate return of products service like it is available for customers on other e-commerce platforms.
The department will also strictly monitor delivery of products. The credibility that DoP has built over the years is immense and thus, can suitably resolve complaints whenever received.