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When you’re trying to improve your website’s performance, it’s important to remember that you have to focus on numerous factors simultaneously. In both life and digital marketing, we tend to give all of our attention to one or two important elements while neglecting something else that can turn out to be equally as important. If you want to do better in the SERPs, it takes more than just SEO. Your website also needs to be designed well, or you risk squandering all of that organic equity you have been building. SEO and web design work together more seamlessly than many people might realize.
1. Mobile-Friendliness: - Anyone who’s even slightly familiar with SEO or web design should already know the importance of making your website mobile-friendly. In fact, if this isn’t something you’ve taken the time to do yet, you’re already a few years behind. The number of people searching on desktops has been declining for a few years now, while the number of people searching on mobile devices has been steadily increasing. More than half of all web traffic is coming from mobile devices, which means that more than half of your audience is also likely to be on their mobile phones. Without a mobile-friendly website design, you could be accidentally alienating half of your users. A website with a high bounce rate due to not loading properly on a phone or tablet is going to send bad signals to Google, and your rankings could plummet.
2. Easy-to-Read Design: - If you’ve been working on improving your SEO, content is likely something that you have spent a lot of time on. Some people might not realize what a huge impact the design of a website can have on your content, or at least the presentation of it. Poor web design can make it impossible for users to read what they came to your website to do. Pages with blocks of content in strange places, with too many hyperlinks that don’t serve a clear purpose, essentially erases any audience that you managed to bring onto your site. And if no one can get the information they want, what’s the point? At some point, you’ve probably been on a website that had text that was impossible to read because of the page design.
3. Website Speed: - Do you know what’s slowing your website down? Chances are, it could have something to do with your web design. Website speed is one of the most important aspects of technical SEO, and it’s a primary deficiency for many websites. If you haven’t been ranking well, it could be that your website is just too slow and people are bouncing quickly never forget that page speed is a known ranking signal, so you need to devote your time to speeding up your site by optimizing your images, eliminating unnecessary plugins, allowing browser caching, and so on. Now, you might actually think your website loads quickly enough, not knowing how long people are actually willing to wait. Ideally, your website should load in two seconds. When it takes longer than three seconds, as many as half the users visiting your site are likely to abandon it. Page speed is more important on mobile devices, where people are even less likely to spend time waiting.
Everex Infotech Pvt Ltd is a recognized website design and development company across India. Whether you want to set up a dynamic e-commerce website or a simple website with classy trending designs, Everex Infotech has the strategies and services that suit your enterprise.
With experience in all facets of web development, our professional team of developers and SEO experts can help you harness the full potential of your online web space which is completely user friendly.
To know more about our services, Visit – everexinfotech.com Or reach out at +91 22 4226 4444 | +91 81 0434 5257 | sales@everexinfotech.com